Digital Darkness Consumes 90% of Businesses
In our recent survey of European businesses, we have found that 90% of respondents are not measuring their digital transformation strategy, and remain unaware of the progress that they have made throughout their transformation.
There is light at the end of the tunnel.
We’ve been through the darkest hours of this decade. Everybody adopted to the “new normal” more or less. Some benefited, some suffered. But what about your people? What about your culture? What about innovation? Are you up to the new situation, able to cope with the new realities?
Additionally, we have also found that 65% of respondents blame their lack of awareness on being too busy with managing the digital transformation itself to monitor if they are actually progressing — or just spinning their wheels.
The cut-throat influence of the pandemic has made one thing very clear — businesses can either fly or die when it comes to digital adoption. As a result, organisations all over the world have embarked on a digital transformation journey that would not only benefit businesses during short-term lockdowns, but also create long-term growth sustainability.
At first, it was simple; to better facilitate remote and hybrid working, leverage the cloud to create a completely flexible working environment. However, with recovery from the pandemic well underway, the next steps in a company’s digital transformation strategy can quickly become unclear.
According to Digitopia’s latest research, this is already the case for the vast majority.
The study — which analysed the responses from 700 executives, ranging across C-Suite, VP, and Director roles in 400 different companies — found that only 4% of organisations are aware of the full extent of their digital transformation progression and can accurately measure it.
Lack of visibility over digital transformation progression isn’t exclusive to one industry, either. The research assessed the position of businesses across several sectors, including retail, consumer goods, automotive and manufacturing, insurance, banking, and finance.
We believe that digital is the only way forward. Digital is your best friend to overcome the crisis, basically any crisis. Digital gives you agility. Digital gives you flexibility. Digital gives you speed. Digital integrates value chains, end to end, reduces friction, reduces delays. All you dream of…
What gets measured, gets done.
We recommend you have a constant view on and control of your digital maturity…
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