Do I Really Need to Strive Towards Digital Maturity Level 5?

We hear this question almost every day from our clients. They frequently ask us, “Do we need to improve our digital maturity to achieve the highest level?” Or, “How do I score a 5?”

No matter how you spin it, some version of this question lingers in the minds of industry leaders. However, no organisation can simply snap its fingers and become digitally transformed. The reality is, unsurprisingly, that success is not universal.

Of course, digital transformation is about much more than replicating old practices with a digitised version. In fact, what we’ve determined, from assessing the digital maturity of many different organisations, is that there are 6 core areas to focus on when undergoing any form of digital transformation. These make up the six dimensions in our Digital Maturity Index (DMI).

If you’re familiar with the DMI, you’ll know that these areas are:

  1. Customer
  2. Operations
  3. People
  4. Technology
  5. Innovation
  6. Governance

Covering the whole gamut from customer experience to operational excellence, from culture to innovation, and from leadership to technology, a DMI review provides you with a holistic overview of your organisation’s journey towards digital success.

So, what is the outcome you are seeking from your digital transformation? Which of the 6 dimensions will be your chief concern?

Counterintuitively, technology is of the least of concern since vendors and start-ups will flood you with solutions, often only complicating things further.

Yet who would not want to provide the best possible customer experience, powered by the best possible analytics, displayed on expertly designed digital channels, and at the lowest possible marketing cost? If this doesn’t sound appealing to you, then you’re what is it that’s driving your digital transformation?

Seamless value chains, frictionless processes, the highest possible product quality, the lowest possible energy consumption; no waste, no leakages, end-to-end traceability, real-time dashboard functionality, preventive maintenance, super-intelligent demand forecast, and supply planning. Ring a bell?

To be able to capture all the above value, you do need very strong technological capabilities. But to pursue these capabilities, you also need to attract and retain the best talent…

Read more at the link below:




We are changing the way consulting is delivered through our Digital Maturity Index Platform by measuring, baselining, and benchmarking your digital maturity.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How track events by google tag manager?

4 brilliant SEO trends for businesses to capitalise on in 2017

WordPress website creation for your business!

How Artificial Intelligence Affects Digital Marketing

How Consumerism Towards The Real Estate Industry Is Evolving

The 5 Most Important Things Agency Owners Should Be Doing Right Now During Uncertain Times To Lead…

Raymond Halliwell Talks About Latest Digital Marketing Trends

12 Tips to Create Effective Landing Pages

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Digitopia Global Consulting

Digitopia Global Consulting

We are changing the way consulting is delivered through our Digital Maturity Index Platform by measuring, baselining, and benchmarking your digital maturity.

More from Medium

A 7-Step guide for creating personas

Reset | 01. The mess of sustainability.

Why some organizations need “the” digital transformation?

Not all demand is created equal: Failure demand and the service design opportunity